Founded in the USA, Xen-Tan is the brainchild of a Dera Enochson a dedicated self-tanner who was unhappy with the orange finish, bad odours and mess that often came with fake tanning products.
“Growing up a red-head with such fair complexion, I envied people who had natural olive undertone to their skin. I endlessly tried different brands of self-tan to give colour to my skin, but was tired of the chemical smells and unnatural colours that never seemed to go away, even days later” she describes.
With 15 years of experience in makeup artistry and product development in 2002 Dera created a range that was easy to use, smelled fantastic, left skin nourished and guaranteed the most flawless,healthy-looking tan every time.
After proving such a hit in the US, the Xen-Tan range was brought to the UK and Ireland by beauty specialists Natalie Roche Limited. And it's fast becoming the brand of choice for fake tan lovers and celebrities alike, along with leading beauty experts from the fashion, TV, music and film industries.
The secret to Xen-Tan's success is the increased levels of DHA, the active tanning ingredient. DHA is released slowly over time to give a deeper, richer olive tone that lasts longer. Our unique formula contains a special time-release agent called Lexorez, which means we can include much higher levels of DHA. Combined with premium moisturisers that are absorbed naturally into the skin, the result is a smoother, more even sunless tan.