KLING

A B O U T U S

KLING is a pop-ironic clothing brand from downtown Madrid with a hearty dose of cuteness and street style.
Nearly 10 years ago, KLING was born into its own imagery.

A huge universe outside the crowd but following its own fans. Based on two fundamental premises - dress for yourself and dress for fun - KLING has a big knack for keeping it young and witty.

The spirit of KLING is to make girls look good!


K L I N G S P I R I T

Kling launches 4 collections every year. Every collection is divided into three style lines. Each one has its own content and world, which is reflected in its lookbook, website and stores every season.

These are some of the keys in KLING’s universe:

A vintage twist. Always the 60s, from British mods to the girly French; 70s roller disco, 20s flappers, American 50s or 90s grunge. Going also deeper into the Victorian period. Always adding just the right amount of contemporaneity.

Girls’ Club. College and high school uniforms with a cute, cartoon twist.

Magic. Reality vs. fantasy: dolly style, mermaids, manga, princesses, fairies, folk stories, arty movements... Pale and bright colors. Any piece is as special as an object.

Style Icons. All-time favorites singers, artists and characters: The Ronettes, Audrey Hepburn, Marie Antoinette, Sylvie Vartan, Courtney Love, Veruca Salt, Dorothy, Iekeliene Stange... Every girl with a special
style.

O U R G I R L

She is young ( 25- 35) and smart. Not so into fashion but so into style. She wants design and more than trends. Looking different and feeling special. Professional worker with a middle socioeconomic status.
Aware of the value of money she buys low cost but she wants special design. She is so into global media she loves to interact with us vía facebook, tumblr or instagram. She loves Kling and wants to show it to the world ;)

Romantic. The beauty of tales and flowers, pale colors with a pre-Raphaelite air. Pleats, naivety and softness.


C O L L E C T I O N S

Every season, Kling’s collections have almost 300 references of clothes, accessories and special items divided into 3 different styles.

There are also special collections like:

Space Capsule: a little collection that works with a unique kind of piece and its aesthetic possibilities. Like the graphic mod dresses of Spring 13 or the suit collection of Autumn 14. Only twice a year and with strong, different imagery.

Boyfriend: A collection for boys and girls. Basic Kling styles that boys will love too. Unisex for lovers. And our special line: CLEAN. They sound phonetically the same and it is a girly and cute collection in essence but Clean is Kling’s weird sister. With same references but taken to the extreme: Japan, Victorian period, doll houses...

L O O K B O O K

Every season’s lookbook is a huge effort to recreate the world of each collection with a strong styling that
brings KLING directly to the newest fashion codes and trends.


S T O R E S

Stores are Kling’s home. Any one of them recreates its personal way, which comes from the nature of the
space and the peculiarities of the neighborhood and the city it lives in. Today, there are 11 stores: 5 in Madrid, 2 in Barcelona, 1 in Granada, 1 in A Coruña ,1 in Bordeaux (France) and 1 in Dublin (Ireland)
The business plan for 2013-2015 includes 4 new stores in Europe.

The style key is to respect and leverage the unique characteristics of each space: the frosted walls, the original earthenware floors and the exposed brick-corners.

In the ornament styles wooden furniture in acid colors like lemon yellow, blue or pink sofas and also typical
outdoor elements such as sunshades or ice cream carts. Rounding out the store design motifs neons belonging
to the imaginary of the brand as the hearts, lips or smilies; desks room shaped cheese, orange-shaped
sofas and cream cushions. Large mirrors with bulbs create an intimate and cinematic atmosphere.


K l i n g o n l i n e

Kling’s online store www.kling.es has been the first in Spain to sell online. Its profitability has soared due to the boom of online sales in Spain, and today it offers free shipping worldwide on clothes as well as on exclusive online retail products such as magazines and decoration items.

Its recreates the universe of the brand and provides with the perfect setting for each collection. It is the first point of contact with the end buyer, which strengthens the bonds between them and the brand.