meshit was founded in January 2010 by Ida Steixner & Lena Krampf.
meshit meaning
The brand name is a play on the verb “to mesh“ and that is exactly what the girls do best: combining clean shapes and special detailing by fitting together various elements and concepts into one unique design. From the get-go, their target group was clear: an urban, fashion-conscious crowd that enjoys blending cultural elements and fashion statements together in order to come up with their very own, individual style.
meshit work
Tapping into a variety of sources for inspiration, meshit is firmly rooted in youth culture and - as the name of the label suggests - plays with contrasts: tight and oversized volumes, androgynous shapes and sensual fabrics, classic attire and edgy finishes. Collections include easy-to-wear outfits as well as more singular pieces for the fashion daring.
In October 2009, the label was selected for the pioneer project of Departure, an Austrian platform that supports up-and-coming talents from the creative industries.
With the S/S 2011 collection meshit has been added to British retailer Topshop’s exclusive pick of international emerging fashion talents and will be sold in their Oxford Circus store in London and on their website.
In June 2011, meshit won the Fashion Award of the City of Vienna at the Austrian Fashion Awards 2011 during the Festival for Fashion and Photography.