thought

At Thought (formerly Braintree Clothing) we design contemporary clothing that's light on nature's resources. Think effortless pieces, sustainable fabrics.

Founded in Australia in 1995, Thought, (formerly Braintree Clothing) launched in the UK in 2002.
Our collections borrow from nature and the world around us. Both in the fabrics we use and our design inspiration. From seed to stitch, every unique piece has been carefully crafted. Always using sustainable, natural fabrics. And always designed so they're effortless to wear.
Think. Discover. Roam.

Hemp is one of the untapped wonders of the world. It's also one of the most environmentally friendly fibres known to man. It requires no herbicides or pesticides to grow and needs very little water. Hemp when worn is also UV protective, anti-bacterial and is very strong and durable.

Bamboo crops mature very fast and require no herbicides or pesticides to grow, making it a great alternative fibre for clothing. The fabric is very strong and is known as a body insulator; keeping you cooler in summer and warmer in winter.

Soy fabric is often referred to as the vegetarians cashmere due to it's soft feel. The fibre is made from the by products of Soy food farming and is a renewable resource. Soy garments feel great on your skin and are very hard wearing.